- Dentist-Owned · Fluoride-Free · Powered by EnamelSync™ Peptide Technology
The Toothpaste
Your Dentist
Uses at Home.
After 20+ years of recommending oral care products to our patients, we couldn’t find a fluoride-free toothpaste that met our own clinical standards. So we created one.
- Dentist-Owned & Formulated
- Nano-Hydroxyapatite Formula
- EnamelSync™ Peptide Technology
- Fluoride-Free & SLS-Free
- Exclusively at Participating Dental Offices
Years of Practice
0
+
Our Story
We Couldn't Find It. So We Built It.
Across our 10 owned locations throughout Arizona, we’ve served over 35,000 patients. For more than two decades, we’ve recommended oral care products — and for just as long, we’ve been frustrated by what’s available.
Every fluoride-free toothpaste we tried either lacked clinical efficacy, used questionable ingredients, or simply didn’t perform. Our patients deserved better. We deserved better.
So we formulated Enamel & Co. — the toothpaste we now use at home, and the one we recommend without hesitation to every patient who walks through our doors.
Patients Served
0
+
Owned Locations
0
Years of Practice
0
+
The Science
Built on 20 Years of
Clinical Knowledge
- Featuring EnamelSync™ Peptide Technology — Proprietary Formula
01
Nano-Hydroxyapatite
The same mineral that makes up 97% of tooth enamel. Our nano-sized particles penetrate micro-fissures to remineralize from within — the same mechanism your body uses naturally.
02
EnamelSync™ Peptide Technology
Powered by Palmitoyl Tripeptide-1 — a clinically studied signal peptide that stimulates collagen synthesis in gum tissue. It reduces gum inflammation, supports soft tissue healing, and helps combat gum recession by restoring firmness to the gingival tissue. While nano-hydroxyapatite rebuilds the tooth, EnamelSync™ rebuilds the foundation around it.
03
Fluoride-Free Formula
We chose nano-hydroxyapatite over fluoride because the science is compelling and the safety profile is unmatched. No neurotoxicity concerns. Safe for the whole family.
04
SLS & Paraben Free
No sodium lauryl sulfate, no parabens, no artificial dyes. Every ingredient in Enamel & Co. was selected by dentists who would use it on their own families.
05
Airless Pump Technology
Our 2oz airless pump preserves formula integrity by eliminating air and bacteria exposure. Every pump delivers a precise, contamination-free dose — every time.
The Product
Precision Oral Care,
Crafted for Your Dentist's Office
Enamel & Co. Toothpaste
2 OZ Airless Pump · Nano-Hydroxyapatite Formula · EnamelSync™
- Powered by EnamelSync™ Peptide Technology
$23.99
$29.99
- Just $0.40/day — less than a cup of coffee
- EnamelSync™ — Palmitoyl Tripeptide-1 for gum collagen & healing
- Nano-Hydroxyapatite remineralizes enamel from within
- Fluoride-free, SLS-free, paraben-free
- Airless pump preserves formula purity
- Available exclusively at participating dental offices
$29.99
per unit
- Just $0.50/day — to protect your enamel
- EnamelSync™ — Palmitoyl Tripeptide-1 for gum collagen & healing
- Nano-Hydroxyapatite remineralizes enamel from within
- Fluoride-free, SLS-free, paraben-free
- Airless pump preserves formula purity
- Available exclusively at participating dental offices
Why Enamel & Co.
Not All Toothpastes
Are Created Equal
| FEATURE | ENAMEL & CO. | TOM'S OF MAINE | REGULAR BRAND |
|---|---|---|---|
| EnamelSync™ Peptide Technology | ✓ | ✕ | ✕ |
| Nano-Hydroxyapatite | ✓ | ✕ | ✕ |
| Fluoride-Free | ✓ | ✕ | ✕ |
| SLS-Free | ✓ | ✓ | ✕ |
| Dentist-Owned & Formulated | ✓ | ✕ | ✕ |
| Airless Pump (Contamination-Free) | ✓ | ✕ | ✕ |
| Safe for Children | ✓ | ✓ | ✕ |
| Exclusively at Dental Offices | ✓ | ✕ | ✕ |
Available Near You
Find Enamel & Co.
At Your Dentist's Office
Enamel & Co. is currently available at all 10 of our owned dental offices across Arizona. Each location features a premium counter display — ask your hygienist or front desk team for details.
This is intentional. We believe the best oral care products belong in the hands of dental professionals — who can recommend them in the context of your specific oral health needs.
Available Near You
What Our Patients
Are Saying
"
.I’ve been a patient for 12 years. When my dentist told me they made their own toothpaste, I didn’t hesitate. It’s the best thing I’ve ever used — my hygienist noticed a difference at my next cleaning.
Sarah M.
Patient, 12 years
"
I’ve been a patient for 12 years. When my dentist told me they made their own toothpaste, I didn’t hesitate. It’s the best thing I’ve ever used — my hygienist noticed a difference at my next cleaning.
Sarah M.
Patient, 12 years
"
I’ve been a patient for 12 years. When my dentist told me they made their own toothpaste, I didn’t hesitate. It’s the best thing I’ve ever used — my hygienist noticed a difference at my next cleaning.
Sarah M.
Patient, 12 years
Questions
Frequently Asked
Questions
What is EnamelSync™ Peptide Technology?
EnamelSync™ is our proprietary peptide complex powered by Palmitoyl Tripeptide-1 — a clinically studied signal peptide well-established in regenerative skincare and now applied to oral care. It works by signaling your cells to synthesize collagen in the gum tissue, which strengthens and plumps the gingival tissue to combat recession. It also reduces gum inflammation (providing relief from gingivitis symptoms), accelerates soft tissue healing from oral wear and tear, and supports the structural integrity of the tissues surrounding the mouth. While nano-hydroxyapatite rebuilds the tooth itself, EnamelSync™ rebuilds the foundation around it — a complete approach no other toothpaste offers.
Is nano-hydroxyapatite as effective as fluoride?
Clinical research, including studies published in the Journal of Dentistry, shows nano-hydroxyapatite is equally effective at remineralizing enamel and reducing sensitivity. It works by directly replenishing the mineral content of your enamel — the same mechanism your body uses naturally. When combined with EnamelSync™ Peptide Technology, the remineralizing effect is further enhanced.
Is Enamel & Co. safe for children?
Yes. Unlike fluoride, nano-hydroxyapatite is non-toxic even if swallowed, making it ideal for children and families. It’s the same mineral that makes up their teeth — there’s nothing foreign about it.
How long does one pump last?
Each 2oz airless pump contains approximately 60 days of toothpaste when used twice daily — about $0.50 per day at the single-unit price, or $0.40 per day with Subscribe & Save.
Where can I buy Enamel & Co.?
Enamel & Co. is available exclusively at our 10 owned dental offices across Arizona — by design. We believe the best oral care products belong in the hands of dental professionals who can recommend them in the context of your specific oral health. Ask your hygienist or front desk team at your next visit.
What is your return policy?
We stand behind every product with a 30-day satisfaction guarantee. If you’re not completely satisfied, contact us and we’ll make it right — no questions asked.