FAQs
Questions
Frequently Asked Questions
What makes Enamel & Co. Toothpaste different from standard toothpastes?
Enamel & Co. is a dentist-formulated oral care solution powered by biomimetic EnamelSync™ Peptide Technology (Palmitoyl Tripeptide-1) combined with 20% Nano-Hydroxyapatite (n-HAp). Rather than relying on traditional chemical additives, it works with your body’s natural remineralization process to rebuild enamel and support gum health.
What is EnamelSync™ Peptide Technology?
EnamelSync™ is a proprietary technology featuring Palmitoyl Tripeptide-1. Within 2 minutes of brushing, it creates a peptide scaffold on the tooth surface that helps guide Nano-Hydroxyapatite deeper into subsurface enamel lesions (down to 120µm) and promotes collagen support for healthy gums.
What is Nano-Hydroxyapatite (n-HAp)?
Nano-Hydroxyapatite is a synthetically produced biomimetic mineral that is chemically identical to the primary component of human tooth enamel. Because of its microscopic size, n-HAp seamlessly integrates into weakened enamel to fill micro-cracks and restore lost minerals.
How does Enamel & Co. help with sensitive teeth?
Tooth sensitivity occurs when microscopic channels (dentin tubules) become exposed to temperature or touch. Enamel & Co. seals these exposed tubules using a combination of Nano-Hydroxyapatite micro-fillers and a protective peptide seal, providing rapid and lasting relief from sensitivity.
Does Enamel & Co. protect against acidic foods and drinks?
Yes. Clinical formulation testing shows that Enamel & Co. increases enamel acid resistance by +32% compared to baseline, helping shield your teeth against erosive acids found in coffee, citrus, wine, and soda.
Will Enamel & Co. whiten my teeth?
Yes. By filling in microscopic surface scratches and smoothing out enamel defects, Nano-Hydroxyapatite restores the natural translucency and white appearance of your teeth without relying on harsh abrasives or bleaching agents.
Is Enamel & Co. Toothpaste fluoride-free?
Yes. Enamel & Co. is 100% fluoride-free. It utilizes 20% Nano-Hydroxyapatite as a highly effective, bio-identical alternative to remineralize tooth enamel.
What ingredients are excluded from Enamel & Co.?
Our formula is completely free of fluoride, Sodium Lauryl Sulfate (SLS), parabens, and unnecessary harsh abrasives or toxic additives.
Is Enamel & Co. safe for children and safe if accidentally swallowed?
Yes. Because our formula is non-toxic and biocompatible with human tissue, it is safe for the entire family—including children—and safe if swallowed.
Why is Enamel & Co. packaged in an airless pump?
We use a 2 oz airless dispenser pump to prevent air exposure, preserve the purity of the peptide formula, avoid microbial contamination, and ensure consistent dosing until the very last drop.
Who formulated Enamel & Co.?
Enamel & Co. was created by practicing Arizona dentists with over 20 years of clinical experience and more than 35,000 patients served. It was developed to provide a trusted, high-performance alternative to commercial toothpastes.
Can I buy Enamel & Co. at my dentist's office?
Yes. Enamel & Co. is distributed directly through participating dental offices as well as online. You can use our Find an Office tool to see if your local provider carries Enamel & Co.
How much does Enamel & Co. Toothpaste cost?
One-time purchase is $29.99 per 2 oz pump. Subscribe & Save (20% off) drops the price to $23.99 per pump (just $0.40/day).
How does the Subscribe & Save subscription work?
When you choose Subscribe & Save, you receive 20% off every order. Your fresh pump will be delivered automatically on your schedule, and you can pause, skip, or cancel your subscription at any time through your account portal.
What is your return and refund policy?
We want you to love your oral care routine. If you are not completely satisfied with your purchase, please contact our support team via our Contact Us page to review our return and refund guidelines.