Our Story
We Couldn't Find It.
So We Built It.
Across our 10 owned locations throughout Arizona, we’ve served over 35,000 patients. For more than two decades, we’ve recommended oral care products — and for just as long, we’ve been frustrated by what’s available.
Every fluoride-free toothpaste we tried either lacked clinical efficacy, used questionable ingredients, or simply didn’t perform. Our patients deserved better. We deserved better.
So we formulated Enamel & Co. — the toothpaste we now use at home, and the one we recommend without hesitation to every patient who walks through our doors.
Built by Dentists.
Backed by Experience.
Unlike companies created by marketers, Enamel & Co. began inside real dental practices.
Our team sees firsthand what weak enamel, sensitivity, erosion, and poor oral health can do over time. Those experiences shaped every decision we made during development.
Instead of following industry trends, we followed decades of clinical experience. We focused on ingredients supported by modern research, eliminated unnecessary fillers, and refined the formula until it met the expectations we have for our own patients.
The result is a toothpaste created with one goal in mind: helping people maintain stronger, healthier smiles through everyday care.
Our Promise
Create oral care products that we’d recommend without hesitation to our own families.
That means every tube of Enamel & Co. is developed with integrity, tested with purpose, and formulated to deliver real benefits rather than empty marketing claims.
As we continue to grow, our commitment remains unchanged:
• Put patients before profits.
• Let science guide every decision.
• Never compromise on ingredient quality.
• Earn trust through results, not promises.
We’re proud to serve more than 35,000 patients across Arizona, but our goal reaches far beyond our practices. We want to help families everywhere experience oral care they can genuinely feel confident using every single day.