Privacy Policy
Effective Date: August 6, 2026
Welcome to Enamel & Co. (“Enamel & Co.,” “we,” “our,” or “us”). Your privacy is important to us, and we are committed to protecting the personal information you share when visiting our website or purchasing our products.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, purchase our toothpaste products, subscribe to recurring deliveries, contact us, or otherwise interact with our services.
By accessing or using our website, you agree to the practices described in this Privacy Policy.
1. Who We Are
Enamel & Co. is a premium oral care brand developed by dental professionals and dedicated to providing high-quality toothpaste designed to support everyday oral health.
Our products are available for purchase through our website and at participating dental offices listed on our “Find an Office” page.
If you have questions about this Privacy Policy, you may contact us at:
Email: [email protected]
Mailing Address:
Enamel & Co.
[Business Mailing Address]
Gilbert, Arizona, USA
2. Information We Collect
Depending on how you interact with our website, we may collect different types of information.
Information You Provide
You may voluntarily provide information including:
- Full name
- Email address
- Phone number (if provided)
- Billing address
- Shipping address
- Order information
- Subscription preferences
- Messages submitted through contact forms
- Customer service inquiries
Providing this information is optional, but certain features, such as placing an order, require it.
Payment Information
Payments made through our website are processed by secure third-party payment providers.
We do not store or have direct access to your complete payment card information.
Your payment information is securely processed using industry-standard encryption by our payment processing partners.
Order Information
When you place an order, we may collect information including:
- Products purchased
- Purchase date
- Order number
- Order history
- Shipping status
- Subscription status
This information helps us process orders and provide customer support.
Automatically Collected Information
When you browse our website, certain technical information may automatically be collected, such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Date and time of access
- Referring website
- General location based on IP address
This information helps us maintain website security and improve website performance.
3. How We Use Your Information
We use your information to:
- Process and fulfill orders
- Deliver purchased products
- Manage subscriptions
- Respond to customer inquiries
- Provide customer support
- Process refunds when applicable
- Improve our products and website
- Detect fraud and unauthorized activity
- Comply with legal obligations
- Maintain website security
- Send order confirmations
- Send shipping notifications
- Send subscription renewal notices
We only use your information for legitimate business purposes consistent with this Privacy Policy.
4. Subscription Services
If you enroll in a recurring subscription, we use your information to:
- Process recurring payments
- Manage your subscription
- Notify you of upcoming renewals
- Process subscription cancellations
- Update billing information when necessary
You may cancel your subscription at any time before your next scheduled renewal.
5. Cookies
Our website may use cookies and similar technologies to improve your browsing experience.
Cookies help us:
- Remember your preferences
- Keep products in your shopping cart
- Maintain secure login sessions (if applicable)
- Improve website functionality
- Analyze website performance
Most browsers allow you to disable cookies through browser settings. Disabling cookies may affect certain website features.
6. Sharing Your Information
We do not sell your personal information.
We may share limited information with trusted service providers only when necessary to operate our business.
Examples include:
- Payment processors
- Shipping carriers
- Website hosting providers
- WooCommerce service providers
- Customer support providers
- Professional advisors when legally required
These providers are permitted to use your information only for services performed on our behalf.
7. Legal Requirements
We may disclose information when required to:
- Comply with applicable laws
- Respond to lawful requests
- Protect our legal rights
- Investigate fraud
- Protect customers and the public
- Enforce our policies
8. Data Security
We take reasonable administrative, technical, and physical safeguards to help protect your personal information.
Examples include:
- Secure website encryption (SSL)
- Restricted administrative access
- Secure payment processing
- Routine software updates
- Website security monitoring
While we strive to protect your information, no method of online transmission or electronic storage is completely secure.
9. Data Retention
We retain personal information only as long as reasonably necessary to:
- Complete transactions
- Fulfill subscriptions
- Provide customer support
- Meet legal obligations
- Resolve disputes
- Enforce agreements
When information is no longer needed, it is securely deleted or anonymized where appropriate.
10. Children’s Privacy
Our website is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe a child has submitted personal information through our website, please contact us so we can promptly remove the information.
11. Third-Party Websites
Our website may contain links to third-party websites for your convenience.
We are not responsible for the privacy practices, content, or security of websites operated by third parties.
We encourage you to review their privacy policies before providing personal information.
12. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These rights may include the ability to:
- Request access to your information
- Request correction of inaccurate information
- Request deletion of eligible information
- Request a copy of your personal information
- Object to certain uses of your information where permitted by law
To exercise these rights, please contact us using the information provided below.
13. California Privacy Rights
If you are a California resident, you may have additional privacy rights under applicable California privacy laws.
Subject to applicable law, you may request:
- Access to personal information we have collected about you
- Deletion of certain personal information
- Correction of inaccurate personal information
- Information regarding categories of personal information collected and disclosed
We do not sell personal information as that term is defined under applicable California law.
California residents may submit privacy requests by emailing:
14. Do Not Track Signals
Some web browsers offer a “Do Not Track” feature.
Because there is currently no universally accepted standard for responding to these signals, our website does not currently respond to Do Not Track requests.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or website functionality.
When material changes are made, we will update the Effective Date shown at the top of this page.
Continued use of our website after updates constitutes acceptance of the revised Privacy Policy.
16. Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact us.
Enamel & Co.
Email: [email protected]
Mailing Address:
[Business Mailing Address]
Gilbert, Arizona, USA
We will make reasonable efforts to respond to privacy-related inquiries as promptly as possible.